BOA-CÔTE D’IVOIRE launched its communication plan to support its sales teams for the Group Back to School Group campaign. · 27 billboards in Abidjan and the main cities of the country, from June 18 to October 31st

· In addition to the communication on the radio RFI (Newsletter July 23rd), some ads were broadcasted on the national radio (Radio Côte d’Ivoire) and several local radio stations, from July 23rd to the end of October · The entire staff worn a special T-shirt branded “Back to School” on August 6th · Thursday is declared Back to School day, and teams (more than 200 people) wear the T-shirt.