BOA at the Lomé International Fair
The 17th edition opened doors on 30th November 2022 on the theme: «the competitiveness of goods and services for a post-pandemic recovery». BOA-TOGO stood out among others during the opening ceremony with a nice-looking stand, folkloric animation and a BANK OF AFRICA mime.
The fair hosted about 1,000 exhibitors, from 30 countries and expected 300,000 visitors over 20 days.
A sales team was assigned on the site to promote BOA products and attract the maximum number of visitors.
The stand was set up like a branch, including an ATM, where visitors could deposit money, withdraw cash or open accounts.
